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Toto Wolff Preparing to Divest Stake Valuing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Toto Wolff has led the Mercedes team to record-breaking achievements in F1

Mercedes team principal Toto Wolff is engaged in final negotiations to offload a portion of his ownership stake in the Mercedes F1 outfit.

This transaction values the Mercedes team at £4.6bn – a record for an F1 team – following McLaren were valued at £3.5bn in a change of ownership structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a stake approximately five percent.

The 53-year-old will remain as team boss and CEO should the deal proceed.

Shareholder Breakdown

The other shareholders in the team are Mercedes and chemicals giant Ineos Group, who each also own a third of the company.

An official representative said: "We will be making no comment on the matter. The management structure of the team will remain unchanged, and each shareholder are fully committed to continued achievements of the brand in F1."

Financial Growth

The deal would represent a significant increase in value of the Mercedes team since Ineos Group bought its stake for £208 million in 2022.

This surge reflects the expansion in valuations of F1 teams in the past few years as a consequence of the growing popularity of Formula 1 around the world.

This was also seen in the success of the Formula 1 film starring Brad Pitt, which debuted last summer and earned over $630m (£458 million) at cinemas worldwide.

The film represents Pitt's most successful film and the most successful sports movie ever released.

Current Standings

The Mercedes team are runner-up in the team standings, behind McLaren Racing, with three Grands Prix remaining this season.

Their lead driver George Russell has secured victory in 2 of the 21 grands prix this year and is fourth in the individual standings after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

The team secured a record eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

The writer

David Wheeler

A digital strategist and tech enthusiast with over a decade of experience in analyzing emerging technologies and their impact on business and society.

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